What is a Luxury Concierge

When you think of the word concierge, the first thing that may come to your mind is the staff at the hotel that make restaurant reservations, plan and recommend excursions, do transportation bookings and any other service guests may need while they stay at the hotel.

If we search for the origin of the word, some say that is derived from a Latin word “conservus” which translates to “fellow slave”, while others say that it has evolved from the French “comte des cierges”, which means “the keeper of the candles” , making an allusion to the main duty  of concierges in the Middle Ages. 

The term nowadays has a broader meaning being related to companies that provide personalized and premium services to people with enough zeros in their bank account, who  value the most important asset they have that is time, and delegate their lifestyle requirements, travelling and personal duties to a personal assistant.

Have you ever wondered how the high end market plan their holidays? The answer is in front of you: they hire a luxury concierge.

These high net worth and ultra high net worth individuals are used to request the services of a luxury concierge or be a member of an exclusive concierge service company, where all their needs from the most simple to the most extravagant are met; as long as they are legal, moral and ethical.

What is a Luxury Concierge

The magic key

Service is key in the tourism industry, and a luxury concierge will go out of their way to make even the most difficult requests happen seamlessly. Prepared with a large list of contacts  and exclusive deals worldwide, the XXI century concierges will move mountains to satisfy their clients’ needs, no requirement is too big or hard to obtain for them. They open the door to a world of luxury, excellence and superlative service.

The hiring of these services is a growing trend and there is evidence in the fact that even the most important companies in the world turn to concierge services to motivate their employees, to make them be more productive by providing them more free time. The list of services they offer is endless but these are some examples:

  • Luxury car hire
  • Bespoke tours and excursions
  • Chauffeur services
  • Private jet charters
  • Airport meets & greets
  • Hotel reservations
  • Luxury villas rentals or acquisition
  • Property sales
  • Property management
  • Restaurant reservations
  • Exclusive dining experiences
  • Privileged access to national and international galleries and art fairs
  • Personal protection
  • Exclusive security for private and corporate events
  • Childcare services
  • Personal protection
  • Security solutions
  • Exclusive security for private and corporate events
  • VIP tickets to concerts
  • Relocation assistance
  • Travelling
  • Childcare services
  • Shoe repair
  • Relaxing spa session arrangement
  • Party planning
  • Marriage proposal planning and romantic events….etc

In this digital world where everything seems so simple to get at the click of a button or by Google searching, you could ask yourself if this service is really necessary. The truth  is that we are more informed than ever but at the same time that oversaturation of information can be daunting. It is precisely at this stage where the luxury concierge plays an important role.

With their curated list of contacts and first hand proved products, experiences and services, exclusive access to events and other important perks, the luxury concierge guarantees tailor made and efficient searching and planning, but above all, they offer the human touch that is paramount for this type of clientele. While some digital tools could enhance the client’s experience, nothing can replace kind, thoughtful human interaction.

The price for free time and exclusive experiences

Concierge services are definitely on the rise but having exceptional service 24/7/365 to satisfy the world’s elite requirements and to give them privileged access have a price tag. However, each concierge company  has different fees and functions in a different way. The more extravagant the request and the more time and resources demands to attend it, the higher the cost.

Some concierge companies ask for an annual fee that can vary from 1.500 dollars to 50.000 dollars or more. Some of them offer different rates for shorter periods of time, for example if you require their services during your visit to that city while on vacation or business travel.

You can choose the level of support that you want, it can be a membership package where you pay a monthly or yearly fee to be part of the concierge programme or you can have on-demand concierge services where you pay as you go

This is your secret weapon to unlock a world of exclusive experiences and VIP events. Dinner reservations at one of the top Michellin star restaurants in the country? Booked. Once in a lifetime custom-tailored experiences? Done! Dying to get a front-row seat at the next Oscar ceremony? No problem.

They can arrange a private dinner at Louvre Museum in Paris for your marriage proposal, a renowned chef that goes to your exclusive villa and cook for you and your friends or even a magician like David Copperfield that goes to your private event and charges you 750.000 dollars for that.  J. P Morgan has a famous quote:”If you have to ask how much it costs, you cannot afford it”

The future of concierge services

One key trend driving the future of luxury travel is the shift in values from the material to the experiential, these travellers are looking for wow factor experiences.

The wealthiest consumers are willing to pay the extra buck for personalized attention. They value the monetization of their time more than ever. As consumers continue to outsource their lives more and more, the demand for luxury concierges grow.

In an interview with Travel Weekly, Victoria Boomgarden from Direct Travel Luxe explained it best. “The new luxury is having travel designed to suit your every whim” Customers want sublime experiences and exclusive access to coveted amenities like private villas, chartered yachts and private tours.

While the exact size is still unknown, the luxury concierge services industry is set to grow, it is playing the genie to the ultra-rich. Welcome to a world of personalized, detailed service and sublime, one of a lifetime experiences.